Everyday Umami Greatness, Here to Stay!

You’ve been asking for it.
We kept selling out of it.
So we made it permanent.

White Magic is the seasoning you grab when you want food to hit harder.

Garlic. Onion. Porcini. Buttermilk. Tomato.
All layered to build one thing: serious savoury depth.

This rub doesn’t shout. It locks in. It sinks into meat. It builds flavour from the inside out. The porcini and tomato bring that natural umami punch. The buttermilk adds just enough richness to round it out. The balance of sweet and salt lets everything caramelise the way it should over live fire.

It’s clean.
It’s bold.
It makes food taste bigger.

Built For:

• Chicken on the grill.
• Pork chops over charcoal.
• Wings for the game.
• Cast iron potatoes.
• Late-night burgers.

If it’s hitting heat, White Magic belongs on it.

INGREDIENTS

Sugar, Salt, Garlic, Buttermilk Powder (MILK), Pepper, Porcini Powder, Tomato Powder, Granulated Onion, Ground Mustard.
CONTAINS: MILK