Some flavour brands make big promises. Lane's just quietly turns out the rubs and sauces that end up on everyone's shelf and stay there. It's award-winning stuff with a proper following, and once you've had a cook with it, you understand why people don't muck about switching to something else.

The reason it's earned that loyalty is what's not in the bottle. Every seasoning is 100 percent gluten free and made with real herbs and spices, with no fillers, no anti-caking agents and no chemicals. Just clean, honest flavour that does the job it says it will.

Whatever you're cooking, there's a Lane's for it. The everyday heroes like Magic Dust, Honey BBQ, SPG and Signature are the ones you'll reach for most, while Brisket rub, Prime and Sunday Roast are built for the big cooks, the low-and-slow and the Sunday centrepiece. Black Magic, White Magic, Garlic² and The Greek God are there for when you feel like mixing things up, and if you like a bit of fire, Magic Dust Hot and Honey Sriracha bring the heat. On the sauce front you've got Kinda Sweet, Kinda Smokey, Pineapple Chipotle and Sorta White, all worth getting a little messy over. Round it off with the Blaze thermometer pen to nail your temps, and a Lane's trucker hat to look the part.

One quick tip from us: because Lane's leaves the anti-caking agents out, the odd sugar or garlic blend can clump a little over time. A tap on the side of the bottle sorts it, and keeping your seasonings somewhere cool and dry keeps them at their best.

Whether you're chasing a competition-grade bark or just want your Tuesday chicken to taste like you tried, Lane's is a good place to start. Come and see us at Mowerland Bathurst and Lucknow and we'll help you match the right rub to what's on the menu.